Outdoor signage is an essential element in any enterprise’s marketing plan as it promotes its products or services as well as Booth’ s advertising. Yet placing a well designed sign board alone will not achieve its purpose. In order to ensure proper use of resources, it is vital to regularly reassess the effectiveness of the sign. This article will focus on some of the ways that people can evaluate the advert’s functionality of the signboard installation after putting up the signboard, so as to help you in planning for the next campaign.
Signboard Effectiveness Measurement Outcome
Before jumping to the measurement techniques let us first explain what effectiveness means in this scenario. A signboard effectiveness can be assessed in terms of drawing attention, passing a message, and behavioural change on the customer. This may be in the form of enhanced foot falls, increased revenue, or brand awareness.
Observational Studies
Before and after putting up the signage, do observational studies. Enumerate those who are seen passing by your establishment and those who after passing by, stop to enter it. This will give us qualitative information concerning the signboard repair in dubai desirability and efficiency.
Surveys and Feedback
Always encourage customer surveys and comments on the kiosk both inside the store and on the website. Ask the clients how they got to know about them and if the signboard influenced them to go to the place. This information can be very useful on your advertising board’s effectiveness.
Digital Analytics
Businesses having online resources should be able to record any changes in the traffic to the site, using certain tools such as Google Analytics. If your signboard asks the clients to go and visit your website, an increase in visits or online enquiries should be expected.
Sales Analysis
Calculate the total sales in the months immediately before and after the installation and make a comparative analysis. Identify that particular period when sales are usually at their peak and check if it corresponds with the installation of the signboards.
A/B Testing
If you consider it appropriate, you can perform A/B testing by using various designs or sites for the sign. Install the signboard in the same area but at slightly different locations and monitor which of the signboard designs is more attractive and results in more traffic.
Social Media Monitoring
Verify your business accounts on social networks for mentions or tags related to the signboard. Set up special social engagement tools to capture the level of interaction and the attitudes people have about your brand. The resulting positive comments possibly suggest that the signboard does its work of advertising the company effectively.
Sorting through the information
Now that information has been gathered using these means, it is time to examine the last outcome. Look for signs that there is an increase in foot traffic, sales, and brand awareness that can be directly linked to the signboard. Look out for other reasons that may have caused these changes such as seasonality or local activities.
Bringing About Change
Where your attention is directed towards the signboard’s function and that the function is not met, do not worry. Apply the findings to implement changes. This may include the following if applicable:
Repositioning the Panels: Changing the layout of the panel for improved comprehension or visibility.
Repositioning the Panel: Moving the signage to a busier location.
Changing the Content of the Sign: Ensuring that the target audience will find the message appealing and worthwhile.
Conclusion
Taking your sign board measurement one step further and assessing the effectiveness of this marketing tool after its installation is a very important process towards enhancing your marketing efforts. Determination of key performance indicators, use of different measurement methods and data analysis will help you to understand how well your signboard is doing. Bear it in mind that the end result is to increase customer attention, increase walks in customers as well as sales. Frequently reviewing the effectiveness of your signboard will not only increase the return on your investment but also keep you ahead of the competition in a constantly changing market.
